The Time For Mobile is Now

Google released this great video, here are some highlights from the video: Mobile is so big that it is changing and creating consumer trends 125 Years of Angry Birds are played everyday 1 in 3 Mobile searches have mobile intent 59% of mobile users visit a local store...

How to build a massively successful mobile web site

HTML5 is considered by many the future of mobile web design. It has been heralded as the mobile web’s saviour by more than a few bloggers and fortune 50 companies (Silicon Angel, Mashable and Apple). Leveraging a post from a fellow mobile web app advocate (Pinch/Zoom)...

Mobile Purchase Behavior (Awareness)

In the overview of this series we discussed at a very high level how a mobile marketing strategy can assist a consumer down the path to purchasing your product or service over your competitors. Here is a quick recap: Consumers are increasingly turning to their mobile...